It Begins Next Door: Cherishing Our Rojak of Cultures

Created to celebrate SG60, this Student Initiated Project encourages Singaporeans to value the nation's rich diversity and reclaim the Little Red Dot’s lost kampong culture by being good neighbours to all. At the heart of the campaign is a narrative short film featuring multiracial characters alongside mascots representing their inner selves. The campaign is further supported by short videos shared on social media and a variety of design collaterals, all aimed at engaging and connecting with Singaporeans.