Anti-Abuse Against Public Transport Workers

This project aims to create a public awareness campaign under the guidance of the Land Transport Authority (LTA) to promote respect and safety within Singapore’s public transport system. Through storytelling and emotional connection, the campaign seeks to educate commuters about the negative impact of abuse on public transport workers and foster a culture of respect. The initiative will deliver impactful visuals, including posters, animated GIFs, and short videos, distributed across transport nodes, buses, trains, and social media platforms.