MWS Bethany Nursing Home

Our project aims to redefine Bethany Nursing Home as a “home away from home,” challenging misconceptions about nursing homes. Through a social media campaign with short documentary-style testimonials, we present Bethany as a retirement village where residents and staff thrive in comfort and community, supported by advanced clinical care. Targeting Millennials and Baby Boomers, the campaign highlights daily life and benefits, inspiring potential volunteers, donors, and residents to see Bethany as a place of care and belonging.