Raising Brand Awareness for Yellow Ribbon PAC Alumni Band

This project aims to raise brand awareness for the Yellow Ribbon Performing Arts Centre (PAC) Alumni Band in celebration of Yellow Ribbon Singapore’s 20th Anniversary. Through transmedia storytelling across various platforms, the project highlights the band's journey and achievements, fostering a deeper community connection. Deliverables include showreels, interviews with the band’s founders, short-form videos like TikToks and Instagram Reels, enhanced social media branding, a new webpage, and promotional materials to celebrate the band’s transformative impact through the arts.