Scam Busters

This project addresses the need for media and information literacy among the elderly, focusing on combating misinformation, generative AI scams, and digital illiteracy. It empowers seniors with critical thinking skills and the ability to evaluate media content while raising awareness about generative AI. The campaign uses short animation videos, infographics, flyers, WhatsApp stickers, and social media to engage the elderly effectively. Interactive elements, such as AR filters and standee designs, enhance engagement, making the initiative innovative and impactful.