The Making of Indian Gold Jewellery

This project, created for the National Heritage Board (NHB), aims to document and raise awareness of Singapore's Intangible Cultural Heritage (ICH) by highlighting the craft of handcrafted Indian jewellery through the story of artisan Mr. Shanmugam Kasinathan. A 5-7 minute documentary will explore his struggles to preserve this fading craft, contrasting it with mass production. Supporting materials, including short-form videos, digital posters, and a social media campaign, will inspire youth involvement in safeguarding cultural traditions for future generations.