For this project, Zenway Productions tasked us with promoting their e-sports event held at Republic Polytechnic in January. Drawing inspiration from gaming and e-sports culture, our visual design incorporated many pixelated elements and bright neon colours reminiscent of gaming LED lights. These design choices were applied consistently across promotional posts, teasers, videos, and other design collateral on
the client’s social media platforms to capture viewers’ attention. Our primary goal was to engage our target audience, encourage participation in the event, and promote the growth and visibility of the Singapore e-sports community as a whole.
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