This project supports the STA Marketing and Outreach team to create targeted, original video campaigns that showcase learning beyond the classroom at STA and RP. The first campaign engages secondary school and ITE students by highlighting creative learning, student life, and pathways into STA. The second campaign focuses on adult learners and post-poly/ITE graduates, promoting CET courses such as DYL programmes, short courses, and part-time diplomas as practical upskilling options. Other than video, there are other content and collateral meant to be scroll-stopping, shareable content tailored to the
different audiences.
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