Café @ Active Ageing Centre

The team set out to boost awareness and foot traffic to the SASCO café, envisioning it as an inclusive space for both seniors and youths. Through a multifaceted approach, including social media, spatial redesigns, and a revamped website, they aimed to create an interactive hub. Leveraging augmented reality (AR) filters and interactive spaces, they sought to enhance engagement and attract a diverse audience. Spatial redesigns were implemented to foster a welcoming ambiance conducive to socializing. The revamped website served as a digital platform for event updates and information. By combining these strategies, the team aimed to transform the SASCO café into a vibrant community hub, where patrons of all ages can gather, connect, and enjoy memorable experiences.