Diploma in Design for User Experience

Design for Sustainable Future

Experience Design - Hybrid

From our research, we found out that gen-zs lack the motivation to recycle when they have no incentives to gain from it. To make the process more enticing, we added a spin-the-wheel feature in the app for them to earn some points daily even before they start recycling just to make them look forward to doing it.
Similar to games, we have incorporated a gamified way of completing recycling challenges/quests, where the gen-z's profile icon would be seen taking one step closer towards the finish line. We designed a leaderboard too that would show the top gen-zs recyclers of each district/Singapore as a whole so that it creates some form of competition. That would be the projected goal of the day/week. This is to make sure that they feel a sense of purpose/direction when recycling.
In order to make it easier for the gen-zs, we have come out with a quick 3 steps instructions on how the whole recycling process would be, so majority of the gen-zs should be able to carry out in less than 15 mins. How they would be rewarded with the points is through authentication of the unique barcode on each plastic bottle/can.
Before the gen-zs can even start recycling, they need to find a suitable recycling bin near the area that they live, so we decided to work with "Google Maps". According to the location that they input in the search engine, it will pin-point any available recycling bin location within a 500m radius. This will make it easier for the gen-zs to find other alternatives if there is not a recycling bin in their area.
In addition to the daily-xp-spin, we designed a simple yet hard quiz game where the gen-zs must have the patience of reading a recycling related article and take a simple quiz which test them on questions with answers that can be found in the article. That would show if they really read the article and learn something new about recycling. The quiz would be completed in a way where every question answered would cause the health of the monster to go down till it's empty, which he/she would be awarded with the appropriate points.
Rewards would be our most attractive feature which gen-zs could use the points that they have accumulate so far to exchange for enticing vouchers or gifts. Thus, they would feel more motivated to recycle on their own will just to reach the target points that they want to accumulate.

Scope of Work

The team was tasked to devise a platform that actively engages with youths to encourage and sustain recycling habits. Following an extensive research process, the team put forth a solution in the form of a mobile application for gamified recycling. Tailored to resonate with the mindset of Generation Zs, this innovative application aimed to empower users to recycle effectively. By promoting and reinforcing good recycling practices, offering engaging quizzes and events, and fostering user collaborations collectively achieve targets and unlock rewards; the app would encourage individual action and cultivate a sense of community and shared responsibility towards environmental sustainability.