LORELAI

The team produced a 16-minute short film titled 'Lorelai,' exploring the use of Artificial Intelligence (AI) in the creative industry, alongside Transmedia collaterals expanding the film's world. Through its narrative, it delves into the life of screenwriter Han, who adopts AI only to realize it cannot replace genuine human creativity. These themes aim to spark discussions about AI's role in our lives, particularly in fields where originality and creativity are essential for legitimate work.