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Diploma in Media Production & Design
Semangat Yang Baru: Forging a New Singapore Spirit
Transmedia
Exhibition Poster detailing what the exhibition will be about and where to visit it
A Contest Instagram Post we created to garner attention and our target audiences' thoughts on the term "New Spirit" - Our Instagram: @sgnewspirit
Exhibition Instagram Cover Page Post - Our Instagram: @sgnewspirit
Filming of our Tiktok Videos - Our Tiktok: @sgnewspirit
Our Logo
Fun Fact 1 Instagram Cover Page Post - Our Instagram: @sgnewspirit
Scope of Work
In collaboration with the National Heritage Board - Founders’ Memorial, this project aimed to explore the perspectives of Singaporean youths on the term “New Spirit.” To achieve this, a Transmedia Plan was devised, centering on promoting the Semangat Yang Baru: Exhibition across various social media platforms, posters, stickers, AR filters, and more. These efforts enabled the team to enhance awareness, solicit opinions, and foster interaction from the target audience regarding the topic.
Team Members
Cassara Heng Si Min
Kee Xin Hui
Richelle Evelyn Hensel
Cheyenne Anarita Lim
Tan Hannah Valerie Trinidad
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